Marketing Manager at Bravo Game Studios
July 2010 - July 2011
Responsibility of the International Mkt. Department (Mkt., PR & Community areas) at a worldwide level, working with a multinational team under my responsibility, for a wide range of titles developed for worldwide mobile publishers and internal projects and IPs, to develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Developed and executed Mkt., PR and social media campaigns for products for every major smartphone platform, including iOS, Google Android, Windows Phone 7 and Samsung BADA.
Ensure distribution on mobile platforms, such as iOS, Android, BADA, WP7, and maintain/develop relationships with OEMs like Samsung, LG, Nvidia, Microsoft and mobile operators like Vodafone, Movistar, Verizon among others.
Key Duties and Responsibilities:
o Manage and coordinate all marketing, advertising and promotional staff and activities
o Conduct market research to determine market requirements for existing and future products
o Analysis of customer research, current market conditions and competitor information
o Develop and implement marketing plans and projects for new and existing products
o Monitor, review and report on all marketing activity and results
o Determine and manage the marketing budget
o Deliver marketing activity within agreed budget
o Liaison with media and advertising
Examples of achieved goals:
Got a worldwide featuring promotion with LG, Microsoft, Apple & Android. Got "Official developer" for Nintendo, Sony & Microsoft. Got worldwide coverage for our titles (especially in the US). Got the best and competitive prices for external services as QA, localization, translation, testing, merchandising, etc.; reducing the costs over 50% in some cases. Accomplished successfully porting projects to release company products to new different platforms (Android, WP7, BADA & minis).
Production Manager at Virgin PLAY
2007 - December 2009
I managed all aspects of the videogames development,from the start to the end of the process.I work to find Product Placement opportunities & manage the relationships with Licensors & external companies.
I managed the production of more than 28 SKUs in the last 4 years;in different platforms (Wii,PS2,PSP,DS,PC,PS3,Xbox360).
Key Duties and Responsibilities:
o Contribute to start the newly created Production Department with focus on competitiveness,quality,cost efficiency, & transparency,as required by the business.
o Identify and implement Key Performance Indicators and metrics aimed to measure productivity and cost efficiency, in the relevant area of expertise.
o Identify and improve existing processes, as well as create new processes, in the relevant area of expertise, to achieve efficiencies that will allow the Department to improve and expand its services.
o Be able to work in an Agile fashion, but under strict deadlines. Help to prioritize projects and goals according to the strategic visions.
o Controlling schedules across multiple, simultaneous projects while assessing the impact of schedule changes. Guide project teams and verifying projects tasks, milestones and resource requirements across multiple simultaneous projects.
o Ensuring features and content are delivered on time;ensuring development teamwork is managed following efficient development processes;ensuring the development schedule is created and maintained.
o Identifying and facilitating problem solving, to keep the work on track. Balance the conflicting needs of quality,time & cost to deliver solutions that meet the business needs.
o Ensuring all external groups (QA, Localization) are working in collaboration with the development team to achieve the project goals.
Examples of achieved goals:
Manage a budget up to 4 million euros per year. Got "Official Publisher" for Nintendo,Sony & Microsoft. Negotiation & reduction in development cost up to 70% in some cases.
Marketing Manager at Virgin PLAY
April 2005 - 2007
Take full responsibility of the Marketing and Trade Marketing department and responsibilities for Spain & Portugal, of a wide range of titles developed by worldwide publishers and internal projects under the Virgin PLAY and v.2 PLAY brands, and to significantly grow the individual franchises across Spain & Portugal to meet the company's goals.
Key Duties and Responsibilities:
o Provide long term strategic thinking for franchises & report back to Worldwide Publishers on strategy.
o Manage multiple product launches on an annual basis (up to 200 products in the same year).
o Prepare annual business plan for titles within the group, covering overall marketing plans, priority titles, asset management and budgets required.
o Work closely with the product marketing teams to deliver and develop new/existing business initiatives to raise awareness and sell in franchises. Liaise closely with PR and sales teams in trade marketing activities and sales forecasting.
o Identify and launch new marketing opportunities in the Direct to Consumer space
o Overall responsibility for the briefing of all Marcomms in a timely manner, including: on line, advertising, POS, web sites and other assets
o Assist Sales Director in overall planning and take on responsibility for additional ad hoc projects
o Contribute to the overall direction and strategy of all relevant brands.
Examples of achieved goals:
Manage a marketing budget up to 3 million euros per year. Got reduction price (up to 50%) and/or double the time of exposure in advertising campaigns on TV, Subway & Train adverts campaigns; that was a successful in sales, making the Spanish campaign the campaign with better performance comparing it worldwide, surpassing on sales the biggest competitors (EA & Activision with higher resources), getting the best consideration worldwide at Japanese central office. Got, close an execute cross promotional agreements and campaigns with Nestle,Warner,Carrefour,ECI,Game,Gamestop& others
Product Manager at Virgin PLAY
2002 - 2005
Key Duties and Responsibilities:
o Recommend strategy for brand in charge. Develop and implement brand plans to achieve the objectives. Analyze the market and portfolio evolution and evaluate performance of marketing activities. o Issue & track internal procedures with key focus in packaging requirements with brand, licensors and factories.
o Recommend and manage the brand marketing A&P budget. Manage multiple product launches simultaneously.
o Work in tandem with Trade Marketing to develop distribution, volumes & merchandising programs. Brief sales team on brand activities and marketing objectives
o Manage acquisition marketing initiatives from ideation stage through launch to drive subscriber growth. Conceive, create and execute innovative marketing programs across multiple acquisition channels leveraging campaign data and customer segmentation to achieve membership goals and packaged goods sales.
o Drive the development and distribution of key assets including screen shots, game footage, visual renders, sizzle videos, and b-roll.
Product Manager Jr. at Virgin PLAY
April 2000 - January 2002
. at Blockbuster
1998 - 2000
Encargado at Nintendo Show Room
1996 - 1999
Camarero at Hipercor
1993 - 1996
Marketing, Website & Social Media Advisor at ENJOY EVENT SPAIN
July 2012
Define, establish and execute the Marketing, PR and Social Media strategies and activities. Take full responsibility of the design and UI of the website. Look and negotiation of the best agreement possible with providers and suppliers. Establish the right tools and CMS for the necessities of website, and improve, establish and define the SEM and SEO of the website; in order to get more reservations. Improve the design and usability of the website.
Marketing, Ecommerce & Social Media Advisor at MEGAFIESTA
December 2011
Take full responsibility of the redesign of the website and E-commerce shop of MEGAFIESTA, that is one of the biggest costumes and party?s accessories warehouse in Spain.
Look and negotiation of the best agreement to close the agreement with the previous provider. Look and find the right tools and right CMS for the necessities of the shop. Improve the maintenance cost at maximum. Establish and execute the Marketing and Social Media strategies. Improve, establish and define the SEM and SEO of the website and the shop. Improve the design and usability of the website and e-shop. Improve the time and options for managing the e-shop.
Actively seeking new opportunities at Marketing Manager
August 2011
Currently seeking to leverage my marketing experience and knowledge into Marketing Departments.
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